Cultural Differences in Media Practices

Outcome 11: Be sensitive to and respectful of cultural differences in communicative and media practices.

As a way to include the Deaf community in communications, I created a Jeep commercial in Sign Language. In creating this video, it was important to me to adhere to and respect the Deaf culture by using facial expressions, dressing in black, signing clearly (not mouthing English words), and most importantly, using proper grammar and sentence structure.