Communication in Various Contexts

Case Study Final Draft

Outcome 4: Explain the process of human communication in its various contexts.

This, in particular, is a course and project that I am most proud of. Our team of five dedicated significant time and effort in completing this case study, and worked together in delegating responsibilities and accountabilities throughout the semester. This class was essential in preparing me for meeting deadlines and working in groups, and giving insight to a “real world” working situation.

Over the course of 16 weeks, our group performed various observation sessions and interviews; developed personas, journey maps, etc. used research and information gathered to compile measurable objectives and deliver a completed document to the client at the time of our final meeting. I was personally accountable for performing qualitative interviews with professors and affiliates of the museum to identify pain points in their experiences and opportunities to improve interactivity and engagement with Plymouth State University students and professors.

Ethical Responsibility and Individual Development

Personal Brand Strategy Platform

Outcome 12: Recognize an ethical responsibility to other individuals, the community, the discipline, the profession and society as a whole based on various perspectives and associated standards of ethical communication in face-to-face and mediated environments.

In satisfying the twelfth (and final) learning outcome, the Personal Code of Ethics I have created is available upon request.

Nearing the ending months of my college career, I developed a very intimate code of ethics that reflects on various aspects of my life- the positive, negative, past, present and future. I recall many memories, changes of heart, and identified occasions where I may or may not have made ethical choices, and how these experiences have shaped me. In this Code of Ethics, I also reflect on my personal and career goals, as well as outline a list of statements that eventually came to be my own moral code. Each list begins with a broad “I will…” statement, and is followed by 3-5 more specific contexts and environments for the action/behavior that identify its importance to my personal growth and overall wellness.

I have also included a Personal Brand Strategy Platform to help describe where I am now, long-term and short-term goals, and ways to achieve them.

Communication Causing Social & Legal Regulation

Silent Spring Book Review

Outcome 10:  Understand and apply the concepts of social and legal regulation as they relate to the use of existing and the creation of new communicative materials.

I used a book review of Silent Spring by Rachel Carson to satisfy this outcome. By describing a world with no life- no birds singing, no squirrels, people walking, dogs’ barking- Carson simulates a world with continued pesticide use and chemical spraying of our food and water. Carson’s novel communicates major environmental issues to readers and helps anyone understand the underlying problems of chemical and pesticide use to our planet. I am envious of her on her ability to communicate a complex problem in the scientific field in a unique, very creative way that both welcomes and warns all readers, and beyond all else resulted in major environmental legal and regulatory changes. Carson is credited for advancing the global environmental movement. Silent Spring, along with her other publications, earned Carson her reputation as a “social revolutionary”.

Understanding Individual, Group and Mass Media Messages

Perspectives on Visual Media

Outcome 8: Use communication theory to analyze and evaluate individual, group and mass media messages for how they work and for their consequences.

This paper is one I am very proud of, and is one of the better-written pieces I have produced. This essay examines articles, chapters, and movie scenes to identify and explain various ways visual media and mass media influence our perceptions and understanding of oneself, others, and the world around us. Using statistics, studies, and integrating McCombs and Shaw’s (1972) the Agenda Setting Theory, this article elaborates on methods of pressure and persuasion presented to media consumers, as well as different ways and factors that may have an impact on viewers.