Communication Theory, Audience Analysis, and Rhetorical & Persuasive Strategies

Vermont Bound: A Case Study

Outcome 9: Create communicative materials that incorporate communication theory, audience analysis, and rhetorical and persuasive strategies.

This project was unique because it was actually a final exam- meaning we had only one week to gather all of the research and information needed to make an accurate decision as to where a kayak company would be most successful, and whom to direct it toward. I consider this among my best work, because given the limited time frame we also were given very broad requirements.

The professor of my Marketing Research course was particularly skilled in replicating a work environment- referring to himself as our “boss” and us as his “team”. Much like the case study I took part in, I think this assignment and course were important milestones in transitioning from college to career.

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